Molson's Brewery which has called Montreal home since 1786, is shipping out of Notre Dame and Papineau with its 1,000 employees.
Oh and it's also taking $1.7 million it pays to the city in taxes each year.
So unless condos or some other lucrative taxpaying business occupies the abandoned site, the lost cash will have to come from our pockets.
Longueuil's gain is Montreal's loss however and fine living is always available on the south shore.
The only upside is that the move opens the door to the possible building of the world's longest beer pipeline, which would span about 15 km from around the St. Hubert airport to downtown Montreal.
The new Jacques Cartier Bridge could easily be modified to allow for the sudsy flow.
The current longest beer pipeline, in Bruges, Belgium, was built last year and measures only 3.2 kilometres in length.